Due to Market Understanding Strategy, Destec Gas Regulator Flat Seal Rubber Sales Surge 118% in H1 2024

Destec Indonesia, a leading brand in the Indonesian gas regulator industry, reported a 118% increase in sales of Destec gas regulator rubber (Destec flat seals) in the first half of 2024 compared to sales in the second half of the previous year. This positive achievement is attributed to Destec’s strategic focus on understanding market dynamics and meeting consumer demands.

After conducting market research and listening to consumer feedback, Destec identified a substantial demand for high-quality gas regulator flat-seal rubber, which originally accompanied Destec regulators. To meet this need, Destec began to sell flat-seal rubber as a product accessory starting in June 2023.

"We observed a large demand for strong and durable gas regulator rubber. Therefore, we took a strategic step to sell gas regulator flat seal rubber specifically with the Destec logo," said Steve Junior Timbuleng, Brand Manager of Destec Indonesia, on Monday (15/7) in Bekasi.

"This step proved to be very effective, as evidenced by the 118% increase in gas regulator rubber sales in the first half of this year compared to the second half of 2023 when this product was initially launched," he added.

Destec gas regulator rubber is known for its excellence in preventing gas leaks and its high durability. “We were the first to introduce 'flat seal' rubber into the regulator product. This unique material is specifically designed for durability, flexibility and resistance to diverse conditions, including heat, humidity, and pressure,” Steve explained.

"Additionally, Destec regulator rubber can eliminate unpleasant odors, such as the smell that appears when the gas cylinder is nearly empty. Furthermore, Destec gas rubber ensures zero wastage by leaving no residual gas in the cylinder. Therefore, all our gas regulators already are equipped with this rubber," he added.

For your information, Destec is a pioneering company in Indonesia that incorporates rubber components into its gas regulator products. Therefore, using Destec rubber regulators ensures optimal performance when paired with Destec gas regulators. This is because Destec gas regulators are specifically designed and equipped with these rubber components.

"The results will differ if Destec rubber is used with other regulators, so we do not recommend it. We prioritize product quality, although it is often imitated by others. Therefore, it is important for consumers to check the Destec logo on the rubber regulator body as a sign of product authenticity," he explained.

Currently, Destec continues to innovate and expand its product range to meet market needs. "We are committed to continuously improving the quality of our products and providing the best service to our customers," Steve added.

The effort to expand product distribution has been underway with the addition of Destec product distributors in 2023. This adjustment caters to market demand for both offline and online markets. This distribution strategy has had a positive impact, with Destec's overall product sales growing by 54.27% in the first half of 2024 compared to the same period in 2023.

About Destec

PT Cipta Orion Metal, under the brand name Destec, is a trusted manufacturing company that produces household goods, especially LPG regulators. The company was established in 1990 with the aim of combining advanced technology and exquisite designs to create products that can make life easier and safer.

For decades, Destec has built a strong brand portfolio, with its main brands including COM, Star Cam, and Des Star.

For more information, please visit:

Website: www.destec.co.id | Instagram: destec_official | LinkedIn: https://id.linkedin.com/company/comdestec

Press Release - English Version

Destec Indonesia

July 15, 2024