Destec Gas Regulator Consumer Up 18% in 2024, Optimistic for Continued Growth in 2025

Destec Indonesia, a trusted brand in the gas regulator and home appliance sector, announced an 18% increase in total consumers for its regulator and non-regulator product categories in 2024.

Irvan Nugraha Dewitra, the Business Operations Director of Destec Indonesia, explained that this achievement results from the company's strategic efforts to expand market reach through modern channels. One key strategy was adding new distributors focused on sales in modern trade networks, including collaborating with Azko (formerly Ace Hardware Indonesia).

"We have successfully maintained sales performance in traditional channels while also expanding into modern channels. Our new distributors have helped us reach new consumers while preserving our existing customer base," said Irvan (XX/02).

Additionally, PT Cipta Orion Metal, the brand owner of Destec, recognized the high market demand for more affordable regulators. Responding to this need, the company introduced Des Star, a high-quality regulator at a more budget-friendly price.

"We took this opportunity to launch Des Star, which combines affordability with best quality. By introducing this product, we have successfully reached a broader consumer base," Irvan added.

Consumer growth was also driven by improvements in product quality, including an upgrade in regulator meter materials. Destec decided to enhance its regulator meters to improve its resistance to rust and dirt from water exposure and everyday oil splashes, extending their lifespan and durability.

"With this new material, our regulator meters are more durable and hygienic for daily use," said Abdul Kahar, Technical Director of Destec Indonesia.

Looking ahead to 2025, Destec plans to further strengthen its presence in modern channels by adding 30 to 50 new modern trade outlets across Indonesia, through both National Key Accounts (NKA) and Local Modern Trade (LMT). Additionally, Destec will focus on expanding its non-regulator product portfolio, including the Magic Pel, and introducing an eco-friendly product, the Eco Blender.

"One of our key innovations is the Eco Blender, which promotes sustainability—not just in the product itself but also in the values it represents. The Eco Blender is the first of its kind in Indonesia, a manual blender that stands out from traditional choppers or juicers. However, the challenge lies in increasing consumer awareness of our product’s unique advantages," he explained.

Irvan remains optimistic about the gas regulator business outlook in Indonesia for 2025. Currently, nearly 90% of Indonesians rely on LPG as a fuel source, requiring gas regulators as a crucial component.

"We are confident that our consumer growth will continue to increase in 2025, both for gas regulator products and non-regulator products," he concluded.

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About Destec

PT Cipta Orion Metal, under the brand name Destec, is a trusted manufacturing company that produces household goods, especially LPG regulators. The company was established in 1990 with the aim of combining advanced technology and attractive designs to create products that can make life easier and safer.

For decades, Destec has built a strong brand portfolio. Its main brands include COM, Star Cam, and Des Star.

For more information, please visit:

Website: www.destec.co.id | Instagram: destec_official | LinkedIn: https://id.linkedin.com/company/comdestec

Press Release - English Version

Destec Indonesia

February 4, 2025